whether you’re a small business owner, a freelancer, or an e-commerce entrepreneur, an effective email marketing strategy can make all the difference.
However, many businesses hesitate to invest in expensive email marketing tools, especially when they are just starting out. The good news? You don’t need a big budget to run professional email campaigns. In 2025, several powerful email marketing services offer free plans with robust features—allowing businesses to engage with their audience, automate campaigns, and track performance without spending a dime.
If you’re on the lookout for the best free email marketing tools, here are ten top-notch options that provide excellent features without breaking the bank.
Why Free Email Marketing Tools Matter?
Investing in a free email marketing service doesn’t mean compromising on quality. In fact, many free plans come packed with essential features like:
- Automation – Set up welcome emails, drip campaigns, and follow-ups.
- Segmentation – Personalize emails for different audience groups.
- Analytics & Reporting – Track open rates, click-through rates, and engagement.
- Drag-and-Drop Editors – Easily design visually appealing emails without coding.
- Integration – Connect with CRM systems, e-commerce platforms, and social media tools.
By choosing the right tool, businesses can maximize their email marketing efforts without incurring extra costs.
Best Free Email Marketing Tool in 2025
1. Mailchimp – The Best All-in-One Solution
Mailchimp is one of the most popular email marketing tools, and its free plan is excellent for small businesses and startups. With its user-friendly interface and automation features, Mailchimp allows you to send up to 10,000 emails per month to 2,000 subscribers for free.
Key Features:
- Drag-and-drop email builder
- Pre-designed templates
- Audience segmentation
- Basic automation tools
- Analytics and reporting
Mailchimp’s free plan is perfect for beginners who want an all-in-one email marketing platform with easy-to-use features.
2. Sender – Best for High-Deliverability
Sender is an email marketing platform known for its excellent deliverability rates. It ensures that emails land in inboxes instead of spam folders, making it ideal for businesses that want better engagement rates.
Key Features:
- Free plan supports up to 2,500 subscribers
- Up to 15,000 emails per month
- Professional-looking templates
- Advanced reporting tools
- Automation features
With its focus on high deliverability and simplicity, Sender is a great choice for businesses that prioritize inbox placement.
3. MailerLite – Best for Simplicity
MailerLite is an excellent choice for beginners due to its intuitive interface and straightforward features. It provides powerful email automation, even on its free plan.
Key Features:
- Free for up to 1,000 subscribers
- Up to 12,000 emails per month
- Drag-and-drop editor
- Email automation
- Landing pages and pop-ups
MailerLite is perfect for those who want a user-friendly email marketing tool without unnecessary complexity.
4. Benchmark Email – Best for Modern Templates
Benchmark Email is a fantastic email marketing service that offers a sleek, modern interface with beautiful templates. It’s great for businesses that want visually appealing emails.
Key Features:
- The free plan allows up to 500 subscribers
- 3,500 emails per month
- Mobile-responsive templates
- Drag-and-drop editor
- A/B testing and analytics
If design matters to you, Benchmark Email’s high-quality templates and easy editing tools make it a strong contender.
5. Moosend – Best for Automation
Moosend is an underrated email marketing tool that provides powerful automation features even in its free plan. If you need advanced automation without a price tag, Moosend is a great choice.
Key Features:
- Free for up to 1,000 subscribers
- Unlimited emails per month
- Advanced segmentation
- Automation workflows
- Email personalization
Moosend is ideal for those who want a free email marketing service with automation features usually found in paid plans.
6. Brevo– Best for Transactional Emails
Brevo (Sendinblue) is not just an email marketing tool but also a great option for transactional emails. It has a unique pricing model based on emails sent rather than subscribers.
Key Features:
- Free plan allows up to 300 emails per day
- Unlimited subscribers
- SMS marketing integration
- Advanced segmentation
- Real-time reporting
If you send frequent transactional emails, like order confirmations and password resets, Sendinblue’s free plan is a solid choice.
7. HubSpot Email Marketing – Best for CRM Integration
HubSpot offers a free email marketing service that integrates seamlessly with its powerful CRM. This makes it a great option for businesses looking to align email marketing with customer management.
Key Features:
- Free plan supports up to 2,000 emails per month
- CRM integration for better contact management
- Drag-and-drop email editor
- Customizable email templates
- Advanced analytics
If you’re already using HubSpot’s CRM, this free email marketing service is a no-brainer.
8. Omnisend – Best for E-commerce
Omnisend is a perfect email marketing tool for e-commerce businesses, offering powerful features tailored to online stores.
Key Features:
- The free plan includes up to 500 subscribers
- 500 emails per month
- E-commerce automation
- Product recommendation emails
- SMS and push notification integration
If you run an online store, Omnisend provides all the tools needed to boost sales through email marketing.
9. Mailjet – Best for Team Collaboration
Mailjet is a simple yet powerful email marketing platform, especially useful for teams that work on email campaigns together.
Key Features:
- Free for up to 6,000 emails per month
- Unlimited subscribers
- Real-time collaboration features
- Customizable templates
- SMTP relay for transactional emails
Mailjet’s collaboration tools make it a great choice for businesses where multiple people handle email marketing.
10. Zoho Campaigns – Best for Small Businesses
Zoho Campaigns is a budget-friendly email marketing solution that integrates well with other Zoho products. It’s a great option for small businesses already using Zoho’s ecosystem.
Key Features:
- Free for up to 2,000 subscribers
- 6,000 emails per month
- Drag-and-drop editor
- Pre-built templates
- Social media integration
If you are a small business owner using Zoho tools, Zoho Campaigns is an excellent free email marketing option.
A Guide to Choose the Right Free Email Marketing Tool
With so many options available, selecting the best free email marketing tool depends on your specific business needs. Whether you’re a small business, startup, or individual entrepreneur, the right platform can help you reach your audience effectively without any cost. Here are some key factors to consider when making your decision:
1. Subscriber Limit & Email Cap
Different tools have varying limits on how many subscribers you can have and how many emails you can send each month. If you’re just starting, a free plan with a lower limit might be enough, but as your business grows, you’ll need a more scalable option.
- Mailchimp allows up to 2,000 subscribers and 10,000 emails per month.
- Sender offers 2,500 subscribers and 15,000 emails per month, making it a great choice for larger lists.
- MailerLite provides 1,000 subscribers and 12,000 emails per month, ideal for small businesses.
Consider future growth and pick a platform that allows you to upgrade seamlessly when needed.
2. Automation Capabilities
If you want to automate email sequences—such as welcome emails, abandoned cart reminders, or follow-ups—choosing a tool with automation features is essential.
- Moosend and Mailchimp provide automation tools even in their free plans, allowing businesses to create workflows and personalized email sequences.
- Omnisend is an excellent choice for e-commerce businesses, offering automation features tailored to online stores.
- HubSpot combines email automation with CRM, making it a powerful tool for lead nurturing.
3. Integration with Other Tools
Your email marketing platform should integrate seamlessly with your existing tools, whether it’s a CRM, e-commerce platform, or analytics software.
- HubSpot is a standout choice for businesses already using its CRM, ensuring smooth customer management.
- Omnisend integrates well with Shopify, WooCommerce, and BigCommerce, making it perfect for e-commerce brands.
- Sendinblue provides both email and SMS marketing, making it a good fit for multi-channel campaigns.
If your business relies on third-party tools, check the integration options before choosing a platform.
4. Ease of Use
If you prefer a simple, intuitive interface that doesn’t require technical skills, some platforms stand out for their user-friendliness.
- MailerLite offers a clean, drag-and-drop interface, making it ideal for beginners.
- Sender is another easy-to-use option with a simple dashboard and pre-made templates.
- Zoho Campaigns is a great choice for small businesses that need an organized, beginner-friendly tool.
If you’re new to email marketing, choosing a user-friendly tool can save time and make campaign management easier.
5. Design & Customization
If branding and visual appeal are a priority, some tools provide superior design flexibility and beautiful templates.
- Benchmark Email and Mailjet stand out for their high-quality, mobile-responsive email templates.
- Mailchimp offers a variety of pre-designed templates with an easy drag-and-drop editor.
- Moosend allows for email personalization and segmentation, helping businesses create more engaging and customized emails.
A well-designed email improves engagement rates, so if aesthetics matter to your brand, consider a tool with strong customization options.
6. Deliverability Rates
No matter how well-designed your email is, it’s useless if it lands in the spam folder instead of the inbox. Some tools are better at ensuring high deliverability rates, meaning your emails actually reach your audience.
- Sender is known for its top-notch deliverability, reducing the chances of emails getting marked as spam.
- Sendinblue provides real-time email performance tracking, helping you adjust your strategy for better inbox placement.
If email deliverability is a priority, choose a platform with a strong reputation for avoiding spam filters.
Final Thoughts
Choosing the right free email marketing tool depends on your business needs, growth plans, and preferred features. Whether you prioritize automation, integrations, ease of use, or stunning email designs, there’s a platform that fits your goals. Tools like Mailchimp, Sender, Moosend, and HubSpot offer unique advantages, so testing different options can help you find the best match. Keep in mind factors like deliverability rates, collaboration features, and scalability as your business expands. The right tool can enhance your email marketing strategy, improve engagement, and drive better results—all without breaking the bank. Pick wisely, experiment, and start growing
